Thu. Aug 18th, 2022
Brussels, 25 July 2022
See question(s) : E-001798/2022
EN
E-001798/2022
Answer given by Ms Kyriakides
on behalf of the European Commission
(25.7.2022)
The Commission has undertaken several activities on responsible marketing of food. In 2019 the Joint Research Centre published a toolkit1 to help Member States develop marketing policies in the context of the Audiovisual Media Services Directive2. In 2020, a study on children exposure to marketing of food high in fat, salt or sugar was published3.
To support the Farm to Fork Strategy4 and Europe’s Beating Cancer Plan5, the Commission launched the Best ReMaP joint action6, which includes initiatives focused on reducing marketing of unhealthy foods to children. As part of the Farm to Fork Strategy an EU Code of conduct on responsible food business and marketing practices7 was launched in July 2021, to help foster a food environment that makes it easier to choose healthy and sustainable diets.
Creating such a food environment is also an objective of the legislative framework for sustainable food systems8 announced in the Farm to Fork Strategy. The draft initiative of the Union law and food marketing academic experts9 is a valuable example that can guide further action in this field.

The Commission’s framework on learning key competences (LifeComp)10 will also help Member States educate young people to use reliable information and services for health and social protection.


1 A toolkit to limit marketing of food, non-alcoholic and alcoholic beverages to minors https://joint-researchcentre.ec.europa.eu/jrc-news/toolkit-limit-marketing-food-non-alcoholic-and-alcoholic-beverages-minors-2019-
12-18_en
2 https://eur-lex.europa.eu/eli/dir/2018/1808/oj
3 Study on the exposure of children to linear, non-linear and online marketing of foods high in fat, salt or sugar – Publications Office of the EU https://op.europa.eu/en/publication-detail/-/publication/347b8314-e2c0-11eb895a-01aa75ed71a1/language-en
4 https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:52020DC0381
5 A cancer plan for Europe | European Commission https://ec.europa.eu/info/strategy/priorities-2019-
2024/promoting-our-european-way-life/european-health-union/cancer-plan-europe_en
6 Best-ReMaP – Healthy Food for a Healthy Future https://bestremap.eu/
7 https://ec.europa.eu/food/horizontal-topics/farm-fork-strategy/sustainable-food-processing/code-conduct_en
8 Legislative framework https://food.ec.europa.eu/horizontal-topics/farm-fork-strategy/legislative-framework_en
9 Blueprint-eu-directive-protect-children-against-the-marketing-of-nutritionally-poor-food (epha.org)
https://epha.org/wp-content/uploads/2021/11/blueprint-eu-directive-protect-children-against-the-marketing-ofnutritionally-poor-food-final-november2021.pdf
10 https://joint-research-centre.ec.europa.eu/lifecomp_en